Discovering new Business Opportunities

Discovering New Business Opportunities by John English and Babette Moate. Published by Allen and Unwin, $39.99







“A business opportunity is an idea with compelling commercial potential”, say authors, John English and Babette Moate.

The two have the credentials to offer up-to-the minute advice. English is Associate Professor in Entrepreneurship at the University of Tasmania and Deputy Director of the Australian Innovation Research Centre and Moate is a policy analyst with the Tasmanian state government and has her own fashion label, Babette.

Written to show you how to identify new business ideas, this latest book comes in five parts: - Business opportunities, Identifying a viable market, Anticipating the risks, Finding the right business model and Commercial feasibility. It also includes an appendix devoted to a 100 question ‘Self-employment evaluation’, a bibliography and an index.

All aspects of potential ‘new business’ are explored and examined, often with relevant questions, including a questionnaire of 40 multiple choice questions for evaluating your idea.

According to English and Moate, the biggest myth of all is that successful businesses come from new ideas that never existed before. “In fact, the majority of new businesses compete in parallel with other businesses by selling similar products and services to the same sorts of customers’, they say.

The guide is packed with general information to suit the Australia and New Zealand market, but the websites that are given for information and assistance, (including regulatory agencies and organisations), are Australian.

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©2009 Linda Donald
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