How to Bake a Business
How to Bake a Business – Recipes and advice to turn your small enterprise into a big success by Julia Bickerstaff, Published by Allen & Unwin $39.99
“If you can bake a cake you can bake a business”, says finance expert, Julia Bickerstaff. In both instances firstly you’ve got to want to do it. Then you need the right ingredients, heat or energy, a recipe to show you want to do and the right equipment.
The chunky paperback book is directed at women with small businesses, referred to as kitchen table tycoons.
Bickerstaff suggests, “If you follow your recipe well you can cook up a highly successful enterprise”.
Five sections take you from the fundamentals; profit, cash and time; to getting results, linked to the method and ingredients for real recipes like steamed syrup sponge and apple crumble.
Under ‘taste tests’ are examples of successful businesses with web addresses, while ‘quick bites’ covers extra tips.
The ‘recipe’ format enables the advice to be read in any order.
It’s an interesting approach.
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