How to become a Kitchen Table Millionaire
How to become a Kitchen Table Millionaire – Grow your idea into a profitable home business
by Catriona MacLennan, $30, Published by Penguin Group (NZ).
54% of enterprises go under in their first year, says the Auckland author, journalist and barrister, with spot on credentials to advise on turning ideas into successful businesses.
Catriona MacLennan looks at the fundamentals of setting up and running a business at home either from scratch or by buying an existing business or franchise.
Using ten top New Zealand entrepreneurs as examples, from advertising and jewellery distribution to cat door manufacture and ‘synergy’ consultant, MacLennan points out, “The two key attributes of these people are self-confidence and persistence”.
MacLennan admits thinking up the idea for a venture is often tough, but suggests the internet as a good source of inspiration, or an event in your life can point to a gap in the marketplace.
Looking at the big picture as well as the little things that matter, fifteen chapters from getting started, to the need for expansion, include information on how to structure your business, legal and tax implications, defining work space, making technology your friend - be your own computer trouble shooter, plus some basics on setting up your own website, the six parts of a marketing plan, getting that essential start-up capital – plus how to get help free, marketing, pricing and insurance.
The ins and outs of employing staff., a chapter on ‘green business’ and the all important work life balance are also covered with useful websites and email contacts throughout.
An easy writing style, clear headings and straightforward approach, make this book an essential read for anyone considering starting up a home business.
Appeared in NZ Business
© 2008 L Donald
all rights reserved.